Design Inspiration
Circles possess particular grace: no harsh corners, no rigid edges, shapes that flow endlessly into themselves, geometry that feels organic despite mathematical precision. The Nova Natural Circle Rug brings this softness into jute's natural texture, where round form meets handwoven craftsmanship in earthy brown tones.
The geometric pattern woven into the circular form creates visual interest through structure: repetition building complexity, natural fibres forming designed beauty, rustic material meeting contemporary pattern sensibility. This isn't plain jute circle but rather thoughtfully designed piece where geometry serves natural aesthetics, where pattern honours materiality.
Handwoven by skilled artisans in India, each Nova carries the signature of human hands: subtle variations in pattern execution, slight irregularities proving individual character, particular tension and texture that come from craft rather than factory production. This handmade quality brings warmth and authenticity, pieces that feel discovered rather than merely purchased.
The 100% natural jute construction represents environmental consciousness translated into floor covering: renewable resource growing quickly without pesticides, minimal processing required, biodegradable at life's end. From field through disposal, jute treads lightly on earth, cycle completing without lasting burden. Choosing Nova means choosing sustainability alongside style.
What makes the circular shape particularly gracious is its ability to soften spaces, add flow to rooms often dominated by rectangular furniture and angular architecture. Placed in living rooms, it provides cosy natural centrepiece that grounds without rigidity. In bedrooms, it softens floors with boho flair whilst maintaining organic simplicity. In reading corners, it defines relaxed nook without harsh boundaries. In entryways or hall corners, it welcomes with rustic style whilst maintaining refined presence.
The earthy brown tones connect to natural world: soil, bark, aged wood, materials that have surrounded humans throughout history. This colour palette feels inherently grounding, bringing outdoors indoors, connecting contemporary spaces to timeless natural aesthetics. The brown suits wide range of interiors from bohemian maximalism to Scandinavian minimalism, providing warmth without overwhelming colour commitment.
Available in two sizes, the Nova adapts to spatial needs: smaller circles for intimate corners and compact rooms, larger formats for substantial presence in spacious areas. This size flexibility ensures appropriate proportion wherever placed.
The combination of high craftsmanship with affordability makes Nova accessible luxury: handwoven quality at approachable prices, sustainability without prohibitive cost, artisanal character democratised rather than reserved for elite budgets.
WHAT IT OFFERS:
- 100% natural jute: eco-friendly, durable, sustainable
- Handwoven in India: skilled artisan craftsmanship
- Geometric design: pattern in earthy brown tones
- Round shape: softens spaces, adds flow to rectangular rooms
- Two sizes available: adaptable to varied spatial needs
- Hard-wearing: natural strength for everyday use
- Adds texture and warmth: grounding presence with organic appeal
- High craftsmanship with affordability: accessible artisanal quality
- Boho charm: suits relaxed, natural, eclectic interiors
- Sustainable choice: minimal environmental impact
DIMENSIONS & DETAILS: Material: 100% natural jute Construction: Handwoven in India Design: Geometric pattern Colour: Earthy brown Shape: Round (circular) Available Sizes: Two size options Suitable for: Living rooms, bedrooms, reading corners, entryways, hall corners
CARING FOR YOUR RUG: Unroll immediately upon arrival, allow several days to settle naturally. Fold gently in opposite direction, hoover or shake, place furniture (or weights for smaller sizes) atop and walk regularly. Jute prefers dry environments; avoid prolonged moisture. Hoover regularly with standard suction. Rotate periodically for even wear. Spot clean spills immediately by blotting with dry cloth; do not saturate with water.
BRING THIS HOME Transform your spaces: where Indian handcraft meets circular grace, where natural jute brings earthy brown warmth, where round geometry softens rooms with sustainable sophistication and boho charm.
