Jurdar Vintage Washable Rug | S25410 |

For centuries, Persian and Oriental weavers created rugs that told stories through pattern and colour, each piece a meditation in thread. The Jurdar Vintage Rug honours that legacy whilst embracing a thoroughly modern practicality: the ability to restore its beauty with nothing more than your washing machine.

This is heritage reimagined for homes where elegance and everyday life must coexist. The vintage traditional pattern carries echoes of those ancient designs, intricate motifs that have graced floors from Isfahan to Istanbul, rendered here with timeless sophistication. Bold yet refined, these patterns transform any room into something more considered, more intentional.

What distinguishes the Jurdar is its extraordinary softness. The polyamide pile creates a lustrous, silky surface that invites touch, a texture so plush it feels like a luxury whilst proving remarkably resilient. Warm and cosy underfoot, it welcomes bare feet on cold mornings and provides gentle cushioning throughout the day. This is the kind of softness that makes you pause, that makes you grateful for small comforts.

Yet beauty here serves function beautifully. Machine washable at 30°C, this rug understands real homes: the coffee that spills during morning conversations, the muddy paw prints after rainy walks, the inevitable marks that come from spaces truly inhabited. Simply remove, wash, and return it refreshed. Heritage need not be fragile.

The slip-resistant polyamide backing keeps it securely grounded on smooth floors, preventing that frustrating creep and slide that mars lesser rugs. It stays exactly where you place it, providing stability alongside style. Suitable for all floor types, from polished wood to cool tile to soft carpet, it adapts to your space with quiet grace.

Available in multiple colour options and coordinating sizes including matching mats and runners, the Jurdar allows you to create continuity throughout your home. Imagine a runner guiding guests through your hallway, a larger piece anchoring your living room, smaller mats defining spaces within spaces. Each piece speaks to the others, creating visual harmony.

The environmental consideration adds another layer of integrity: eco-friendly, recyclable, and sustainable, this rug treads lightly on the earth whilst elevating your floors. Beauty with conscience, luxury with responsibility.

This is vintage elegance for the modern age: patterns that honour centuries of tradition, materials that embrace contemporary life, softness that feels like indulgence but proves entirely practical.

WHAT IT OFFERS:

• Elegant vintage traditional pattern: inspired by Persian and Oriental heritage designs
• Ultra-soft polyamide pile: lustrous, silky texture that feels luxurious underfoot
• Machine washable at 30°C: effortless maintenance for real-life homes
• Slip-resistant backing: stays securely in place on smooth floors
• Warm, soft, and cosy: provides comfort and cushioning through all seasons
• Suitable for all floor types: wood, tile, laminate, carpet
• Multiple colour options: choose the palette that speaks to your space
• Matching mats and runners available: create coordinated flow throughout your home
• Eco-friendly and sustainable: recyclable materials with environmental conscience
• Bold, timeless designs: classic elegance that won't date

DIMENSIONS & DETAILS:

Material: Pile: Polyamide | Backing: Polyamide

Texture: Ultra-soft, lustrous, silky feel

Care: Machine washable at 30°C

Backing: Slip-resistant for secure placement

Design Style: Vintage traditional with Persian and Oriental influences

Available: Multiple colour options and coordinating sizes

Suitable for: All rooms, all floor types

CARING FOR YOUR RUG

The joy of the Jurdar is its forgiving nature. This rug invites life whilst remaining remarkably easy to maintain.

Upon Arrival:

Your rug arrives folded for its journey to you and may show gentle creases. This is natural, a temporary memory of transit.

Unfold it immediately and allow 3 to 7 days for it to settle into its true character. These creases will fade naturally as the rug breathes and adjusts to your space.

To hasten the process:

• Fold gently in the opposite direction, encouraging the fibres to release their temporary pattern
• Hoover the surface with care
• Place furniture atop it and walk across it as you would any beloved floor covering; weight and movement coax it into place

Regular Maintenance:

Hoover regularly using standard vacuum suction. Pass the hoover slowly across the silky pile, allowing it time to lift dust whilst preserving the lustrous texture. The ultra-soft surface rewards gentle, thorough care.

Machine Washing:

When life demands it, machine wash at 30°C. The polyamide construction emerges refreshed, colours vibrant, pile restored. Air dry flat or tumble dry on low heat. This rug returns from washing as beautiful as it began, a rare quality in floor coverings this soft.

Stain Care:

Address spills promptly by blotting (never rubbing) with a clean cloth. For stubborn marks, spot clean before washing, or simply place the entire rug in your machine. The freedom this provides cannot be overstated.

STYLING GUIDANCE

Vintage patterns possess remarkable versatility, bridging traditional and contemporary aesthetics with ease:

• In modern interiors: The vintage design provides warmth and history, softening clean lines
• In traditional spaces: It honours heritage whilst offering practical, washable convenience
• In eclectic rooms: It anchors diverse elements with classic elegance
• In transitional homes: It serves as the perfect bridge between old and new

Consider the colour option that speaks to your existing palette. Coordinate with matching runners for hallways and mats for entryways, creating visual flow that guides the eye and welcomes the foot.

OUR ENVIRONMENTAL COMMITMENT

Beauty need not burden the earth. The Jurdar's eco-friendly composition, recyclable materials, and sustainable approach reflect our belief that luxury and responsibility can coexist. From our Mayfair studio to your home, we consider each choice's impact on the world we share.

BRING THIS HOME

Transform your floors into something more: where Persian heritage meets machine-washable modernity, where silky softness greets every step, and where vintage elegance proves entirely compatible with the beautiful chaos of daily life.