Diamond Denim Blue Hand-woven Rug | S25398 |

Design Inspiration 

Denim blue: the colour of well-worn jeans softened through years of living, of twilight skies just after sunset, of chambray shirts treasured for their quiet versatility. The Diamond Denim Blue Hand-Woven Rug from our Hug Rug Woven collection brings this universally beloved hue into geometric diamond patterns, creating pieces that feel both contemporary and timeless, bold yet grounding.

Hand-woven from 100% recycled bottles transformed into wool-like fibres, this rug represents environmental consciousness made tangible and beautiful. What once burdened landfills has been reimagined into something sumptuous: soft underfoot, durable through seasons, worthy of placement in your most cherished spaces.

The diamond pattern, woven with patient intention, creates rhythmic geometry across the denim surface. Each diamond nestles within the next, a meditation in repetition that calms whilst providing visual interest. Hand-woven construction ensures subtle variations that speak of human craft: slight irregularities proving this rug's singular character, making yours unlike any other.

What distinguishes denim blue is its remarkable versatility. Neither too warm nor too cool, it harmonises with virtually any palette: softening warm woods and terracottas, complementing cool greys and whites, bridging disparate colours with diplomatic grace. It brings depth without darkness, colour without overwhelming.

The wool texture invites touch whilst serving practical needs. Sumptuous yet resilient, it welcomes bare feet whether basking in summer warmth or seeking solace on frosty winter nights. Natural wool's inherent properties provide insulation: cool when needed, warm when temperatures drop. Perfect for both indoor sanctuaries and outdoor spaces, transitioning seamlessly from living room to garden terrace.

Stain-resistant by wool's very nature, it forgives life's accidents. Machine washable at 30°C, it emerges refreshed, the denim blue vibrant, the diamond pattern crisp. This is heritage craftsmanship meeting modern convenience: natural fibre comfort with contemporary care.

Part of the Hug Rug Woven collection's captivating array, the Diamond Denim Blue allows coordinated spaces or stand-alone statements. Each piece reflects eco-conscious luxury, proving sustainability and sumptuous comfort are natural companions.

WHAT IT OFFERS:

• Hand-woven wool construction: crafted from 100% recycled bottles for sustainable luxury
• Denim blue diamond pattern: universally versatile geometric design
• Sumptuous natural texture: wool's inherent softness and comfort underfoot
• Indoor/outdoor versatility: equally beautiful in living spaces or garden settings
• All-season comfort: naturally insulating, adapting to temperature needs
• Stain-resistant: wool's natural properties forgive everyday accidents
• Machine washable at 30°C: effortless maintenance for busy lives
• Sustainable choice: transforming recycled materials into lasting beauty
• Hand-woven individuality: subtle variations make each rug unique

DIMENSIONS & DETAILS: Material: 100% wool (crafted from recycled bottles) Construction: Hand-woven for unique character Design: Diamond pattern in denim blue Suitable for: Indoor and outdoor use, all seasons Care: Machine washable at 30°C, stain-resistant Collection: Hug Rug Woven series

CARING FOR YOUR HAND-WOVEN RUG: Shake outdoors periodically to release embedded dust. Hoover gently using low suction. Machine wash at 30°C using gentle wool cycle when needed; air dry flat. When using outdoors, bring inside during prolonged wet weather. Store rolled in breathable bags with natural moth deterrents.

BRING THIS HOME Transform your floors: where recycled bottles become denim blue warmth, where geometric diamonds meet sustainable luxury, where wool's comfort serves indoor and outdoor living equally.