Villeroy & Boch 1870 Short Pile Rug Etienne | S25387 |

The medallion: that ancient symbol of wholeness and centre, where pattern radiates outward from grounded heart. The Villeroy & Boch Etienne Rug brings this classical motif into floral expression, creating pieces where botanical beauty and geometric precision dance in perfect harmony, all rendered with the technical excellence this heritage brand has perfected since 1748.

What immediately distinguishes the Etienne is its extraordinary weave density: approximately 2.8 million dots per square metre, creating pattern clarity that approaches photographic quality. Each floral element, each curving vine, each delicate petal receives precise rendering. This isn't approximation but rather botanical accuracy, design that rewards close inspection as much as it commands attention from across rooms.

The vibrant floral medallion pattern speaks of European textile traditions whilst feeling utterly contemporary. The central medallion anchors composition with authority, surrounding florals provide rhythmic movement, borders frame everything with refined intention. Rendered in colours that remain clear and detailed through the dense weave, the pattern brings both presence and nuance.

Crafted from durable polypropylene, the rug offers robust construction without sacrificing the soft texture that invites bare feet. This material resilience makes it ideal for high-traffic areas: living rooms serving as family heart, dining spaces hosting gatherings, hallways welcoming constant passage. The short pile maintains pattern clarity whilst remaining comfortable underfoot.

The overlocked edges, complemented by soft fringes, provide finishing that speaks to quality craftsmanship. These deliberate details frame the medallion design with intention, creating refined completion rather than abrupt termination. The non-slip 100% latex backing ensures exceptional stability, keeping the rug precisely positioned whilst adding secure grip even on smooth floors.

Compatible with underfloor heating systems, the Etienne welcomes warmth rising through fibres, providing technical functionality alongside aesthetic beauty. The construction ensures safe performance without compromising heating efficiency or rug longevity.

To preserve the extraordinary weave density's clarity and maintain elegant appearance through decades, professional cleaning is recommended. This investment in specialist care ensures the rug retains its museum-quality precision, becoming treasured heirloom rather than temporary décor.

This is Villeroy & Boch at its finest: where centuries of European excellence meet contemporary needs, where technical precision serves floral artistry, where medallion tradition receives modern rendering worthy of the legacy.

WHAT IT OFFERS:

• Villeroy & Boch heritage: European craftsmanship excellence since 1748
• Extraordinary weave density: approximately 2.8 million dots/m² for photographic clarity
• Floral medallion design: botanical precision with geometric harmony
• Vibrant, clear, detailed pattern: colours rendered with exceptional accuracy
• Durable polypropylene: robust yet soft, perfect for high-traffic areas
• Overlocked edges with soft fringes: refined finishing, quality craftsmanship
• Non-slip 100% latex backing: exceptional stability and secure positioning
• Suitable for underfloor heating: technical compatibility without compromise
• Professional cleaning recommended: preserves precision and longevity
• Heirloom quality: designed for decades of treasured use

DIMENSIONS & DETAILS: Material: Durable polypropylene pile Backing: 100% latex (non-slip) for enhanced stability Weave Density: Approximately 2.8 million dots per square metre Design Style: Floral medallion with European classical influence Edges: Overlocked finish with soft fringes Suitable for: High-traffic areas, underfloor heating Care: Professional cleaning recommended

CARING FOR YOUR RUG: Unroll immediately upon arrival, allow up to 7 days to settle naturally. Fold gently in opposite direction, hoover surface, place furniture atop. For optimal preservation of the extraordinary weave density and pattern clarity, professional cleaning is recommended. This specialist care maintains museum-quality appearance through decades.

BRING THIS HOME Transform your floors: where Villeroy & Boch's centuries of excellence meet floral medallion artistry, where 2.8 million dots create botanical precision, where European heritage serves contemporary spaces with timeless grace.